In the present high-tech era everything is changing at a rapid speed and so does the digital marketing landscape. Digital marketing mainly encompasses SEO, social media, content marketing, PPC and many more which are witnessing a dramatic change. It has become very much important for a business to understand the digital marketing trends and act accordingly if they really want to succeed. It is essential for the companies to consider all these trends in their digital marketing strategies.


Below mentioned are 5 digital marketing trends that you must keep in mind in 2018 and beyond.

  1. Chatbots

An important digital marketing trend in 2018 is the chatbot. Chatbots are also known as talkbots which are an advance artificial intelligence that communicates with a human via auditory or textual methods. They are the tools designed to simplify the interaction between humans and computers. Chatbots are all the new trend now.


  1. Voice search

Voice search is a tool that allows users to search by speaking on a mobile phone or a computer. It allows you to perform very quick voice search or other actions like get directions, create reminders and many more on your device. These days’ people don’t have patience and time to read through several paragraphs to fetch information and this is where voice search comes into play. It provides all the relevant information through audio content. The increasing use of chatbots has made the companies to rethink their digital marketing strategies.  So if you haven’t than you must include voice search in your digital marketing strategies to deliver value-based content to your customers.