In the present high-tech era everything is changing at a rapid speed and so does the digital marketing landscape. Digital marketing mainly encompasses SEO, social media, content marketing, PPC and many more which are witnessing a dramatic change. It has become very much important for a business to understand the digital marketing trends and act accordingly if they really want to succeed. It is essential for companies to consider all these trends in their digital marketing strategies.
An important digital marketing trend in 2018 is the chatbot. Chatbots are also known as talkbots which are an advanced artificial intelligence that communicates with a human via auditory or textual methods. They are the tools designed to simplify the interaction between humans and computers. Chatbots are all the new trend now.
Voice search is a tool that allows users to search by speaking on a mobile phone or a computer. It allows you to perform a very quick voice search or other actions like getting directions, creates reminders and many more on your device. These days’ people don’t have patience and time to read through several paragraphs to fetch information and this is where voice search comes into play. It provides all the relevant information through audio content. The increasing use of chatbots has made the companies to rethink their digital marketing strategies. So if you haven’t then you must include voice search in your digital marketing strategies to deliver value-based content to your customers.
Social media “stories” are gaining popularity these days. It is Important for the marketers to consider this format in their digital marketing strategies to promote brand awareness and engagement.
At first Snapchat came out with the concept of “my story” then Facebook and Instagram stories were introduced. A lot of brands are putting their efforts into the stories feature to generate more exciting but transient content.
Mobile marketing is a multi channel, and one of the most in-demand digital marketing strategies aimed at reaching a target audience on their smartphones, tablets or other mobile devices via SMS and MMS, website, Email, social media and apps. In our everyday life, we can see that most of the people around us are indulged in their mobile phones. It has become the future of marketing. It is the need of the hour for the marketers to implement a suitable mobile marketing strategy or else you will lag behind. It an important digital marketing trend in 2018 and for the years to come.
Content marketing is becoming one of the most used digital marketing tools for every business. It is a strategic marketing approach that focuses on creating valuable and relevant content in order to attract and retain customers. It focuses on drawing interest of the target audience and transforming their views. The type of content you share is mostly related to what your business is about and what you want to sell.
2018 provides tremendous new opportunities for brands to engage and interact with its target audience in a whole new way. This year looks very promising for digital marketers. With everything changing at a rapid pace, digital marketers by keeping trace of digital marketing trends can keep their business up to date and can gain a competitive advantage.