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Top Digital Marketing Strategies for Startups


Are you planning to launch your startup? Do you know 90% of the start-ups fail in the initial few years and close down within the first five years? The reason these new startups shut down is not due to lack of funds and ideas but it is due to innovation, creativity, and expertise.

Startup marketing is a totally different phenomenon. All you require is to choose and integrate the right marketing channels and come up with an exceptional strategy. Most of the startups are now focusing on digital marketing services to expand their business and customer base.

There are a plethora of digital marketing platforms that can be used by startups to enhance online visibility, drive website traffic, generate qualified leads and boost sales. But which strategy will work for your startup depends on many factors such as niche, target audience, etc. Here, in this blog, we will be discussing top digital marketing strategies that you can use to grow your startup.


Digital Marketing Strategies for Startups


Social Media Marketing

Social Media Marketing is one of the most powerful channels to get visibility and customers for your startup. This platform is capable of turning your startup into a profitable brand. The trick is you must know how to leverage this platform for your business. 

There are many social media platforms such as Facebook, Instagram, Twitter, Pinterest, LinkedIn, Snap chat, etc. to promote your startup but you need to identify the right platform for your marketing needs.

Tips & Tricks to get success with Social Media Marketing

  • Create a business page and make a social profile. Upload Images, logo, etc.
  • Publish engaging and informative content on a regular basis.
  • Join various groups and communities according to your niche to reach a wide array of audiences.
  • Be receptive and respond to every customer query and comment.
  • Make use of pixels to retarget people who have shown interest and convert them into your customers.

You need to have a solid social media strategy to get success with social media marketing.

Search Engine Optimization

Search Engine Optimization (SEO) is one of the most cost-efficient channels as compared to other forms of marketing. This platform can help your startup in creating awareness about its product or services, higher visibility on search engines and increased ROI. All you can do it start a blog and optimize its various WebPages to get traffic from search engines in an organic way.

Several benefits of using SEO for your startup 

  • Becomes a Credible Brand
  • Long term results
  • Cost-effective with increased ROI
  • Wider Reach

Search Engine Marketing

Search Engine Marketing also is known as Pay per click (PPC), is one of the finest digital marketing strategies to acquire instant results for your startup. With proper SEM strategy, you can conveniently reach your potential audience and get instant rankings on search engines. This platform gives you access to complete data and insights to enhance your campaigns. Always remember, SEM campaigns can exhaust your budget very fast. To run any campaign smoothly, you need the expertise to get optimal out of it for your startup.

Email Marketing

Email Marketing is another direct and highly beneficial digital marketing strategy to grow your startup. With an effective digital marketing strategy in place, startups can easily turn prospects into customers and build loyalty among the target audience. And, if you as a startup are not focusing on this platform then surely you’re missing your customers. You can start your email marketing campaigns even before the launch of the company. 

Content Marketing

Content Marketing is one of the most effective, affordable and impactful strategies to grow your business. According to some researches, it can generate three times more leads than paid search. It is quite useful for SEO and SMO and delivers long-lasting results.

Many popular brands like HubSpot, Buffer, and Kissmetrics have soared their startup success with content marketing.

YouTube Marketing

YouTube is the internet’s second-largest search engine with more than 265 million users only in India. It is an essential marketing tool that can enhance your brand’s overall presence. That is the reason more and more brands are tapping on this platform to reach out to their target audience.

If you want to be successful and see some amazing results on YouTube, make sure you have a robust marketing strategy in place. Many brands like Flipkart, Pepsi, Hyundai, etc. have grown their business exponentially with YouTube Marketing.

There are various ways in which you can promote your startup. Marketing strategies will vary from business to business so, it is very important to understand your audience and their nature of business. CorpZone Services is a leading Digital Marketing agency in Noida. We provide a wide spectrum of services to clients across various industries.

To know more about our services click the link below