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Everything You Need To Know About Remarketing

You might have experienced this that whenever you visit any website, all of a sudden you see the ads for that website all across the internet. This practice is called Remarketing or Retargeting. In other words, it is the act of tracking your activities in the digital world and showing you ads based on the actions you undertake. Remarketing campaigns are designed to make advertising experience friendly for users.

What is Remarketing?

Remarketing is the process of showing targeted ads to people who have previously visited or taken some action on your website. In technical terms, it involves using a JavaScript tag(pixel) to drop a cookie in the user’s browser. When your website gets cookies, it gives all the information to the advertiser such as what pages you’re visiting, how much time you’re spending on the website, what products you are checking so on and so forth. The list is endless. The best part is from the security and privacy point of view, your personal identity is not compromised.  

 

Why is Remarketing important for Businesses?

Remarketing is a vital aspect of every digital marketing strategy. It is a great way to drive traffic to your website and boost conversions. It is so ubiquitous that businesses can’t ignore this and must include in their marketing efforts. Here are some of the top reasons why businesses need to use remarketing.

Marketing is cost-effective: This is one prime reason why businesses prefer remarketing. Your ads are shown only to the interested users who earlier visited your site and got engaged in some way or the other. In other words, your expenditure is less here for more verified leads.

Personalized Offers: This is another remarketing tactic used by advertisers to entice users. They offer personalized deals to you. Flat 20% or 30% off on a product you previously viewed but did not buy. For businesses indulging in such activity means more engagement and more conversions.

People Hardly Buy on First Visit: This is the usual behavior of consumers on the internet. They don’t make purchases online in the first attempt. They prefer to do a lot of research before making a buying decision. Here remarketing plays a vital role. It follows your customers throughout to re-engage them and send them back to the site.  

Types of Remarketing

Standard or Display Remarketing: Your Ads are shown to the past visitors as they now browse websites and apps within the Google Display Ad network.

Video Remarketing: Your Ads are shown to those customers who have recently seen your video on YouTube or were on your site or other Google display partners’ sites.

Search Remarketing: Your Ads are displayed at the top of SERP (search engine result pages) when someone who had visited your website in the past is searching for something specific i.e. specific terms and services.

Dynamic Remarketing: You can achieve amazing results with dynamic marketing. It will not just help to enhance results but will take remarketing to another level. These ads will contain products or services that people saw on your website or app.

Social Remarketing: Social Media marketing will include your Facebook Marketing, LinkedIn marketing, and Pinterest Marketing. You can use these platforms to show ads to people who have visited your website while they browse those social Media channels and partner websites.

Customer List Remarketing: By using Social media Remarketing and Google Ad Words Remarketing, you can update the list of contact details that your customers have provided you. Now, whenever these people are signed into Google or any social media site, you can show them ads across different websites and platforms. 

Remarketing gives businesses ample opportunity to reach out to their audience with banner Ads. Though it has another side as well. People sometimes get annoyed with continuous tracking. But it is proved to be quite useful for businesses. CorpZone Services is one of the best PPC service providers in the industry. We provide customized PPC solutions as per the requirements of our esteemed clients. We are result-driven and committed to taking your business to the next level.

To know more about our services click the link below