What is Local SEO and How Does It Help to Rank Your Local Business?
Local SEO is a process to optimize your website to rank better for a local audience. A website offers you plethora of opportunities to target the whole internet world. But if the target audience for your enterprise is located in and around the city you have your office or shop, you’ll definitely need to perform some local SEO as well. The searches for local businesses will take place on various search engines like Google, Bing, and Yelp, etc. as people look for information on these platforms.
Let’s Discuss Some Techniques That Can Be Implemented To Rank Your Local Business
Google My Business
In order to get local rankings in Google, you can’t proceed further without a proper Google My Business Listing. To begin with, set-up a Google business page and ensure you include the following:
- Add a unique description of your business and include links.
- Select the correct category for your business.
- Add a local phone number and upload as many photos as possible.
- Enter your business address.
- Upload a high-quality profile image and cover photo.
- Add your working hours/days
- Get genuine reviews from customers.
NAP (Name, Address, Phone Number)
Even if you have your business in multiple locations, make sure that your Google my business NAP (Name, Address and Phone Number) is exactly the same as your websites NAP. This is the perfect way to ensure that Google makes the right connection between the two.
Facebook Listing and Reviews
Facebook Listing will also be helpful in enhancing your local SEO rankings. Create and set-up a Facebook business page, add all the required details and grow your business by reaching and connecting with your target audience. People search a lot on Facebook, so make sure your listing on Facebook is in order.
Keyword Research Helps in Local Search
When we talk about local SEO, we are not only targeting industry-specific terms but geo-specific terms as well. And when these keywords are optimized well keeping the local audience in mind, they give positive outcomes.
Local Directories Help in Local Search
Apart from Google my business listings, you can enlist your website in directories such as Yelp to find out just how important and local you are. Search for the most relevant local directory pages and enter your details there. Also, ensure to keep all the information consistent across all the directories to the best of your knowledge.
If you’re looking for a result-driven best local SEO company to expand your business, we at Corpzone Services can help you earn a spot in the search engine result pages. We offer industry-leading local SEO services to enhance your websites rankings’ making sure your business is found on Google maps and other navigational maps.