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How Small Businesses Can Succeed Using Instagram

Instagram is a powerful and affordable way to grow your small business.

With Instagram, you can reach new customers, stay connected to your existing ones, and make sales of your products right from your mobile app that makes Instagram the perfect platform for marketing of your small business.

Suppose, if you can successfully get into the mind of your Instagram audience, and create a strategy that’s both artistic and tactical and in no time you’ll rapidly see growth in your Instagram account which will lead to increased business sales.

But striking that balance between art and strategy is often difficult, especially if you’re just starting out in Instagram marketing.

With the purpose of growing your small business and boost your sales, Instagram is the platform that can really help you the leverage you're selling potential.

However, it is now every business’s cup of tea to produce beautiful photos and a curated feed on Instagram; many small businesses forget a key ingredient i.e. strategizing their posts to sell.

 

instagram marketing for small business

 

It’s important that small businesses on Instagram maintain a balance and carve a strategy that’s not only creative and beautiful to look at, but also draws in new audiences and drives them to your website.

In the simplest of terms, you can’t have an Instagram account filled with pretty pictures, without putting time into developing a strategic position.

And, you can’t have a strategy that doesn’t align with your brand’s overall image, aesthetic, and business goal.

In the interest of having an effective Instagram strategy for small businesses, you need to have an artistic and strategic component.

For a small business, their Instagram strategy will make up just one small piece of their overall, approach to digital marketing. But it’s such an important piece to the puzzle!

And the reason for building an Instagram strategy for your small business is so important is because of these four factors:

  1. People Purchase Goods from their Liked Businesses. Whether it’s the products they’re selling, or their brand ethos and messaging, we’re more likely to buy from brands that we like.
  2. People like Businesses they Feel they can Trust. That likeability factor is rooted in how much we can trust a brand. More and more we’re seeing consumers vote with their hard-earned dollars and it’s important as a small brand to build that trust.
  3. Relationships are the Ones that Build TrustThe stronger the relationship with your followers, the more likely they’ll trust in your business and buy from you.
  4. Content Builds Relationships OnlineWhatever you produce on Instagram whether it is a post or a story it points towards building that relationship as you share more about your brand, products, and company ethos!

When it comes to using Instagram for small business, you need to approach it as a curated visual experience that showcases your brand. It needs to be both creatively presented and strategically planned if you want to build a strong relationship with your audience.

Ready to get into the nitty-gritty of your Instagram for small business strategy? We’re going to jump right into the strategic side of your Instagram plan before we discuss the creative side.

 

instagram for small business

 

How You Can Carve a Business Strategy for Small Business on Instagram

There’s a reason why we’re starting with the Instagram strategy side of things — it’s often the part that gets left behind and forgotten about!

We don’t want to waste precious time and energy on creating beautiful posts and a curated feed if they aren’t going to help grow your account and boost your business sales.

If you’re a small business, you’ll want to make sure you’re reaching new audiences that match your target audience. And the easiest way to do this on Instagram is with Instagram hashtags.

Searching for Your Targeted Audience on Instagram with Designated Hashtags

The biggest challenge of all for a small business to face on Instagram is to reach the right audience for their brand.

But if you can find and use the right Instagram hashtags, you’ll be placing your content and products in front of the right people. People who could turn followers or even better-paying customers!

In order to find popular Instagram hashtags for your account on Instagram, you should start curating your posts according to your targeted audiences.

For example, if your brand’s target market is female entrepreneurs, you want to start thinking about what kind of content resonates with that audience most.

You could post about women in business and entrepreneurship, or write blog posts about marketing and branding, or empowering females in the workplace.

All the above topics will help you in creating topic buckets that will influence what kind of hashtags you want to use for each individual post. And when it comes to choosing your hashtags, it’s important not to be generic!

Going back to our example of a business targeting female entrepreneurs, the #entrepreneur hashtag is a good strategy; this thought will strike your mind. Not so. This hashtag has nearly 40 million posts under it, and it’s updated every couple of seconds so the results are too broad and the market is way too saturated.

Using a generic hashtag like this means you run the risk of your post getting lost in all that noise.

Instead, think about finding hashtags that are more streamlined and targeted to your audience.

A nice hashtag on this topic could be #womenentrepreneur that seems much more specific for a female entrepreneur and more likely to hit the nerve of your target audience.

You could also try using a community-related hashtag like #wearethecreativeeconomy, a community of creative female entrepreneurs on Instagram.

You could also use a branded hashtag, which is similar to a community hashtag but is branded to a specific product or business, like Marie Forleo Business School #bschool branded hashtag.

In a nutshell, when it comes to hashtags don’t be generic or choose hashtags that are too broad. If you’re posting great Instagram content to a market that’s already saturated, your post is not going to reach your target audience.

Hope this blog provides you a tailed insight into how small businesses can succeed using Instagram. CorpZone Services is a top-notch Social media agency in Noida. We can help you increase brand awareness, enhance web visibility and drive traffic on all social platforms such as Facebook, Instagram, Twitter, LinkedIn, and Pinterest.

To know more about our services click the link below